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Centr
Increasing
membership
in unexpected
ways
![](https://cdn.prod.website-files.com/6347fcfa332d35625eff4070/63728463fb3a00c0bd70c34c_Frame%204305.png)
Centr Fit has a unique offering — a holistic wellness program focusing on three core pillars: fitness, diet, and mindfulness. Oh, and the founder is none other than Thor himself. Our challenge was to leverage Chris Hemsworth’s star power to grow US memberships in a way that was authentic, humorous, and kept the spotlight (mostly) on his incredible team of handpicked trainers.