WORK
Selected Work
Different challenges. Same discipline: find the real problem and build the story that moves the brand forward.
CENTR
Reframing
the Perception Gap
Users expected to train with Chris Hemsworth but what they got was a team of coaches. That tension became the opportunity. People were not looking for celebrity access. They wanted credibility and real results. We built the campaign around the trainers and repositioned Chris as the connector who introduces them.
NORMS RESTaurants
76 Years of History.
One Modern Story.
NORMS already had the right positioning. “Where Life Happens” was happening inside the restaurants but not fully reflected in the marketing. We turned that insight into a unified brand system that carried the warmth, humor, and everyday moments of NORMS across every touchpoint. From TV and digital to menus, radio, and in store design, the work created a voice and visual language that matched the experience people already loved.
CUE HEalth
Molecular testing at the speed of life.
Cue was not just launching a Covid-19 testing device. It was stepping into a global health crisis. The company had to transform overnight from a behind-the-scenes scientific team into a trusted public health brand. We built the launch platform that introduced Cue to the market, developing the brand identity, investor narrative, website, films, and digital ecosystem that carried the story across channels. The result positioned Cue as a credible new force in diagnostics.
HYLAND’S
Natural Healing for a Modern Market
Hyland’s had been healing families naturally for more than a century, but the brand was not conveying that in their products, packaging, and messaging. We unified the portfolio by elevating the visual identity, clarifying the brand story, and modernizing how each product appeared on shelves and across campaigns. The work brought consistency back to the brand and helped Hyland’s reconnect with modern consumers.
JETZER0
Turning Vision into Conviction.
JetZero did not have an awareness problem. It had a belief problem. Industry leaders needed to see that this was not a concept but a structural rethink of aircraft design. Instead of a traditional presentation, we built an immersive narrative that walked through the problem, the constraints, and the breakthrough. The story made the engineering logic visible and introduced a visual language that matched the precision of aerospace.
CENTR
Reframing
the Perception Gap
Users expected to train with Chris Hemsworth but what they got was a team of coaches. That tension became the opportunity. People were not looking for celebrity access. They wanted credibility and real results. We built the campaign around the trainers and repositioned Chris as the connector who introduces them.
NORMS RESTaurants
76 Years of History.
One Modern Story.
NORMS already had the right positioning. “Where Life Happens” was happening inside the restaurants but not fully reflected in the marketing. We turned that insight into a unified brand system that carried the warmth, humor, and everyday moments of NORMS across every touchpoint. From TV and digital to menus, radio, and in store design, the work created a voice and visual language that matched the experience people already loved.
CUE HEALTH
Molecular testing at the speed of life.
Cue was not just launching a Covid-19 testing device. It was stepping into a global health crisis. The company had to transform overnight from a behind-the-scenes scientific team into a trusted public health brand. We built the launch platform that introduced Cue to the market, developing the brand identity, investor narrative, website, films, and digital ecosystem that carried the story across channels. The result positioned Cue as a credible new force in diagnostics.
HYLAND’S
Natural Healing for a Modern Market
Hyland’s had been healing families naturally for more than a century, but the brand was not conveying that in their products, packaging, and messaging. We unified the portfolio by elevating the visual identity, clarifying the brand story, and modernizing how each product appeared on shelves and across campaigns. The work brought consistency back to the brand and helped Hyland’s reconnect with modern consumers.
JETZERO
Turning Vision into Conviction.
JetZero did not have an awareness problem. It had a belief problem. Industry leaders needed to see that this was not a concept but a structural rethink of aircraft design. Instead of a traditional presentation, we built an immersive narrative that walked through the problem, the constraints, and the breakthrough. The story made the engineering logic visible and introduced a visual language that matched the precision of aerospace.
